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• Head of Credit

• Data Scientist – Credit & Fraud Risk

Fintech Marketing Talent Insights: A Conversation with CTB1

Q: We see interesting compensation data for marketing roles in fintech companies with fewer than 1,000 employees. Could you describe the market at different levels?

Connie & Cammie: Our experience over the past 5 years has primarily been searching for CMOs at financial firms, mostly fintechs. In those roles, the base salary has typically been in the $200-350K range, which aligns with the broader market data we're seeing.

Our base salary data shows a clear progression across experience levels:

• Associate Level: $38,700 - $79,400

• Manager Level: $78,100 - $161,100

• Director/Head Level: $83,400 - $231,300

• VP Level: $119,300 - $245,800

• CMO Level: $157,300 - $351,600

This data comes from a blend of what we've seen from clients, job descriptions with listed salaries from fintech companies with under 1,000 employees averaged, and intel from LinkedIn.

Q: Are there any trends regarding where marketing talent is being hired?

Connie & Cammie: We're seeing some fascinating geographic shifts. Nashville has experienced a 67% increase at both the Associate and Manager levels over the past year. The Washington DC-Baltimore area is also surging for Associate roles with a 67% increase, and Greater Seattle is up 35% for Manager positions.

What's particularly interesting are what we call "hidden gem" locations—areas with high job postings relative to active job seekers. For director/head-level positions, the Los Angeles, Atlanta, and Chicago metropolitan areas stand out. CMOs see similar opportunities in Greater Boston, Atlanta, and the Miami-Fort Lauderdale area.

Q: What skills are employers prioritizing in marketing roles right now?

Connie & Cammie: What I've found fascinating over the past 5 years is watching marketing transform into a more data-driven field. This shift has made marketing increasingly valued by the data-driven community, especially in fintech. Candidates with more analytical backgrounds tend to thrive in these smaller fintech environments where cross-pollination of skills is key.

Our data shows that 55% of job postings require product marketing skills, followed by Go-to-Market Strategy at 49%. In marketing roles, we see a definite push toward Product Marketing and Go-to-Market Strategy.

Companies are putting significant effort into promoting what makes their products unique and finding innovative ways to attract more customers. We're also seeing strong demand for Lead Generation (46%), SEO (41%), and B2C/B2B experience (40%/38%).

Q: How has the educational background for marketing professionals evolved in fintech?

Connie & Cammie: Marketing analytics has become much more prevalent than purely creative marketing roles, and we've found that those with analytical skillsets tend to be on the higher side of the compensation ranges we shared.

For Associate-level positions, we're seeing diverse educational backgrounds, including Marketing, Business Administration and management, Communications, Finance/Business, and Advertising. However, at the CMO level, there's a clear preference for candidates from top business schools like Wharton, Kellogg, Columbia, Harvard, and Stanford.

Q: Which companies are actively hiring marketing talent in the fintech space?

Connie & Cammie: At the Manager level, we're seeing significant hiring activity from companies like Ramp, Mercury, SoFi, and Remitly. These companies are at the forefront of fintech innovation and recognize the importance of strong marketing leadership.

What's particularly interesting is that we're seeing a 23% increase in job postings at the Director/Head level year over year. This suggests that companies invest heavily in building their marketing leadership teams as they scale.

Q: What advice would you give for marketing professionals looking to advance their careers in fintech?

Connie & Cammie: Develop a strong analytical foundation. The most successful marketing professionals in fintech understand both the creative aspects of marketing and how to leverage data to drive decision-making.

Focusing on product marketing and go-to-market strategies will position you well for the current market demands. Also, consider locations beyond the traditional hubs—significant opportunities are emerging in markets like Nashville, Atlanta, and Greater Boston, where competition may be less fierce.

Remember that versatility is key in smaller fintech companies. Working across different marketing functions and collaborating with other departments, such as product and data science, is incredibly valuable.

Q: If our readers need help filling a key role, how can CTB1 help?

Connie & Cammie: Our partnership model is straightforward: We only get paid if we fill your role. There are no retainers or upfront costs—just a 20% contingent fee on the candidate’s first-year cash compensation, payable only after they’re hired. We leverage our extensive network and partnerships (like our collaboration with Toaster) to find top-tier talent, and we only take on searches where we’re confident we can add real value.

Curious to learn more? Just email us at [email protected]

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• Business Development Manager (Credit Karma)

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About Us

Welcome to The Free Toaster! The newsletter for marketing pros at fintechs, banks, and lenders. 

Inspired by the free toasters banks used to give to each new customer, we’re here to help you acquire more customers at scale. We deliver fresh news, data, and insights to help you acquire more customers—minus the breadcrumbs.

Want to follow the authors on social media? Find Nick Madrid and Carlos Caro on LinkedIn.