Marc and Elon at War with the CFPB

Other news from Cardless and Finfare, New Director of Marketing Role at Bankjoy

Welcome to The Free Toaster!
The newsletter for marketing pros at banks and lenders. 

Inspired by the free toasters banks used to give to each new customer, we’re here to help you acquire more customers at scale. We deliver fresh news, data, and insights to help you acquire more customers—minus the breadcrumbs.

TL;DR

Regulatory tensions rise as Marc Andreessen and Elon Musk call for the elimination of the CFPB, even as the agency proposes new rules to restrict data brokers and intensifies audits of mortgage brokerages. Fintech innovation surges with Finfare Inc. tripling in size and rebranding, Cardless securing $30 million in funding, and Shastic partnering with MeridianLink to bring AI automation to banking tasks. Strategic shifts occur as Milli Bank shuts down while FNBO refocuses on its main digital platform, and FinTech Australia celebrates new BNPL legislation enhancing consumer protections. Advances in AI, including federated learning and Kastle's award-winning AI Voice technology, could revolutionize compliance and customer interactions in the financial sector.

News

CFPB is at War with Marc and Elon

(12/1) Venture capitalist Marc Andreessen criticized the CFPB on the Joe Rogan Experience, claiming the agency "terrorizes" fintech and crypto to shield big banks. Andreessen tied this to the growing "debanking" debate, alleging CFPB policies discourage innovation and stifle competition in financial services. While his arguments resonated in pro-crypto circles, critics pointed out factual errors, including misrepresentations of the CFPB’s role and regulation. Andreessen also failed to address how his firm, a16z, and its portfolio companies could benefit from weaker oversight. [Fintech Business Weekly]

(11/27) Elon Musk stirred controversy by calling for the elimination of the CFPB, echoing venture capitalist Marc Andreeson’s criticism of the agency as "duplicative." While Musk’s new role in the "Department of Government Efficiency" could influence discussions, experts note that abolishing the CFPB would require congressional action, a tough sell given bipartisan resistance. The CFPB, created under the Dodd-Frank Act, recently survived a Supreme Court challenge and continues to enforce consumer protections, much to the frustration of conservatives. [American Banker]

(12/3) The CFPB proposed a new rule to curb data brokers from selling Americans' sensitive personal and financial data to scammers, stalkers, and foreign entities. This rule would classify brokers selling financial details, like income or credit history, as consumer reporting agencies under the FCRA, requiring accuracy, consumer access, and safeguards. CFPB Director Rohit Chopra emphasized its importance for national security and personal safety, targeting issues like identity theft, stalking, and espionage risks. The proposal follows government-wide efforts to enhance data protection against misuse by hostile nations and criminals. [CFPB]

(12/2) The CFPB is ramping up audits of mortgage brokerages amid their growing market share, focusing on loan officer compensation, fair lending practices, and claims of steering borrowers toward lenders offering higher broker payouts. Industry heavyweights like NEXA Mortgage and Loan Factory are under scrutiny, but smaller firms may also face audits if they employ 250+ loan officers. Experts warn that even with possible CFPB changes under a Trump administration, brokers must prioritize compliance over expecting deregulation to solve their challenges. [HousingWire]

(11/27) The Fifth Circuit Court of Appeals sets March 30, 2025, as the effective date for the CFPB’s payday lending rule following Supreme Court confirmation of the CFPB's funding mechanism. [Ballard Spahr LLP] (Learn more about the rule here)

(12/4) Greg Isenberg envisions a future where startups ditch traditional marketing teams for 24/7 AI agents. He details a scenario where growth becomes “systematic,” with AI-powered agents managing everything from meme-based audience testing to SEO and personalized email campaigns—all at a fraction of current costs. The pitch? A solo founder with a $2K agent stack can rival a $2M team. “Game on,” he says, as the AI revolution in startup growth already begins to unfold. [LinkedIn]

(12/3) Milli Bank, the mobile banking arm of First National Bank of Omaha (FNBO), shut down on November 15, 2024. The app-based bank, known for savings tools like round-ups and sub-accounts, closed as FNBO refocuses on its primary digital platform, FNBO Direct. Customers will receive checks for any remaining balances, and FNBO says the move lets it redirect innovation efforts to broader areas of growth. [FinTech Futures]

(12/3) FinTech Australia celebrated the passing of new Buy Now Pay Later (BNPL) legislation on November 28, 2024, which sets consumer protections while recognizing BNPL as a "low-cost credit" option. The laws mandate Australian credit licenses for providers and scalable responsible lending obligations, offering long-awaited clarity for the sector. Highlighting its global influence, FinTech Australia noted, "BNPL is an inherently Australian innovation that has been replicated across the world." With regulations now in place, the organization aims to ensure their implementation remains sustainable and balanced. [FinTech Australia]

(12/2) Finfare Inc. celebrated its three-year anniversary with a brand refresh, signaling its rapid growth and commitment to transforming personal and business finances. The Irvine- and London-based fintech, known for products like Finfare Money and Finfare Connect, has tripled in size over the past 18 months. Alongside a new logo and visual identity emphasizing "growth, empowerment, and transparency," Finfare earned accolades, including LinkedIn’s Top Startups 2024 in Los Angeles and AWIN’s Global Power 100. CEO Wayne Lin highlighted the company's focus on simplifying financial experiences as it gears up for future expansion. [Fintech Fiance News]

(12/2) Shastic partnered with MeridianLink® to integrate its AI workflow automation platform into MeridianLink’s cloud-based solutions for financial institutions. Available via the MeridianLink® Marketplace, Shastic’s AI-driven tools will help banks and credit unions automate manual tasks, boosting efficiency and enabling staff to focus on customer interactions. Shastic, the first to offer AI-designed workflows for financial institutions, aims to enhance operations for thousands of U.S. institutions through this collaboration. [Business Wire]

(12/2) – Federated learning, a machine learning technique that enables multiple entities to train models together while keeping data decentralized, is poised to play a key role in expanding RegTech. Companies like Consilient and RelyComply emphasize its transformative potential for anti-money laundering (AML), reducing false positives and enhancing fraud detection without centralizing sensitive information. While experts like Corlytics' Oisín Boydell recognize technical challenges such as data exposure risks, federated learning stands out as a game-changer for compliance, fraud prevention, and fostering collaboration under regulations like GDPR. [Fintech Global]

(11/29) XTM Inc. posted strong Q3 2024 results with 29% YoY revenue growth to $6.4 million and a 23% jump in platform GDV to $592 million. The fintech, known for its AnyDay™ platform offering earned wage access via a free app and debit card, also improved its net loss per share to $0.02. Key moves included appointing CFO Jakob Ripshtein, launching the PayNow app for U.S. temp workers, and partnering with KOHO Financial to enhance services for 100,000+ users. [Business Wire]

(11/26) Cardless, a fintech leader in co-branded credit card solutions, secured $30 million in funding led by Activant Capital, bringing total equity funding to over $90 million. Known for partnerships with global giants like Qatar Airways and Alibaba, Cardless has achieved a "5x ARR increase" and doubled its cardholder base in just six months. The funds will fuel talent growth, product innovation, and expansion into retail and SMB sectors, further solidifying its status as the only fintech powering co-brand cards on Visa, Mastercard, and Amex. [PRNewswire]

(11/26) Kastle took top honors at LendingTree’s 2024 Innovation Challenge with its groundbreaking AI Voice technology, designed to revolutionize the mortgage industry. The San Francisco-based company wowed attendees at the LendingTree Lender Summit with a live demo of AI-driven customer interactions, showcasing its ability to enhance borrower experiences while cutting costs and streamlining operations. CEO Rishi Choudhary emphasized Kastle’s commitment to expanding AI solutions across loan production and servicing. [PR Newswire]

Other stuff we’re reading and listening to

(12/2) AJ Elliott, co-founder and CEO of Dicer.ai, shares how the AI-powered marketing platform is transforming advertising. The platform uses AI to analyze campaigns, create tailored ad content, and optimize budgets and targeting for better ROI. It focuses on empowering marketers with tools to streamline workflows and improve campaign results. This discussion highlights the future of marketing and how AI is helping businesses achieve measurable growth. [The Angel and The Accelerator with Michael Conniff]

(12/2) Professor Itay Goldstein and FinTech leaders Michelle Lai (Board Member of Electric Coin Co. and Wharton alumna) and Alesia Haas (CFO of Coinbase) discuss crypto's role in reshaping finance and driving FinTech innovation on Knowledge at Wharton. [Knowledge at Wharton]

(12/1) Openbay partners with NerdWallet to offer users seamless, affordable car care services integrated with financial planning tools. [Openbay]

Jobs

Bankjoy is seeking a visionary and experienced Director of Marketing to join a dynamic team and build a world-class marketing department from the ground up. This role is ideal for a hands-on leader who thrives in a fast-paced environment and has a proven track record of creating and scaling marketing strategies in fintech, SaaS, or related industries.

As the first marketing leader, you can shape Bankjoy’s marketing vision, execute impactful campaigns, and hire a high-performing marketing team to drive demand generation, brand awareness, and client engagement.

Have a job you’d like to feature like the above in our Newsletter? Contact us here to learn more about sponsored job listings.

Other jobs:

Events

Webinar Series: The Impact of the Election on the CFPB
Get ready for a three-part webinar series diving into how the upcoming CFPB leadership changes under President-elect Trump may reshape the agency. Kicking off on December 16, 2024, the sessions will cover regulations, supervision, enforcement, and state attorney general initiatives. Featured speakers include former CFPB heavyweights David Silberman and Kathy Kraninger, plus insights from a Democratic state attorney general. Mark your calendars for January 6 and 8, 2025, to catch the full series at 12:00 PM ET. [Ballard Spahr]

(12/13) Affirm’s CFO, Rob O’Hare, will host a fireside chat moderated by Deutsche Bank’s Bryan Keane. The event promises insights into Affirm’s strategy, products, and financials, with management answering top shareholder questions. You can catch it live at 11:00 AM ET on Affirm’s investor relations site. [Affirm]

People Moves

(12/3) DailyPay appoints Ryan Mang as Chief Commercial Officer [PR Newswire]

(12/3) Pipe appoints new executive leaders, including Amy Loh as Chief Marketing Officer, to support scale and expansion for embedded financial solutions to drive small business growth [GlobeNewswire]

(12/3) WSFS Financial Corporation appoints Lynn Hobson as Chief Marketing Officer and Justin Dunn as Chief Community Impact Officer [Business Wire]

(11/29) Starling Bank appoints Michele Rousseau as Chief Marketing Officer [Starling Bank]

(11/26) Santa Cruz County Bank sires Alison Voorhees as Senior Vice President, Director of Marketing [PR Newswire]

Quick note from our sponsors

NMG and Fiat Growth are excited to sponsor this newsletter, delivering fintech marketers actionable insights and strategies to drive efficient, cost-effective growth. We’re committed to supporting companies as they navigate data-backed decision-making, strategic partnerships, and marketplace success.

NMG helps fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian, NerdWallet, LendingTree, and others.

Fiat Growth is a strategic marketing consultancy dedicated to data-driven decisions, innovation, and execution. We work with leading fintech, insurtech, and rewards brands to build partnerships that scale growth and optimize client KPIs.

Want to build a Newsletter like this?
Contact Ghostmode to learn more.